I've just had a meeting with the Programme Director of a national digital radio station.
We talked a lot about the huge number of demos he gets every day, the challenge of getting people who have passion and drive but no on-air experience into a place where they are ready to go on air and the major problem he has with virtually every single demo he gets.
And I cannot believe this a conversation I'm still having.
I've written about this extensively before and it's often topic #1 when i start work with a new coaching client: I know that you know facts and information about *insert relevent topic to your audeince here* but what do YOU think about it?
As the boss said to me today -
He continued: I can get that info anywhere. What I am failing to hear time and time again is clever, thought provoking, surprising, divisive, charming, in fact any OPINION on ANYTHING.
Don't be wallpaper.
Be brave, have something to say or don't bother saying anything at all.
Share on Twitter Share on Facebook